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The Management Of Intangibles: The Organisations Most Valuable Assets Ahmed Bounfour

The Management Of Intangibles: The Organisations Most Valuable Assets

Ahmed Bounfour

Published
ISBN : 9780415224949
Paperback
256 pages
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 About the Book 

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.