|About the Book|
This guide prepares you to pass the Advanced Search Exam on the first try, which is the second step to become AdWords Certified in Search. If it’s on the test, then it’s in this guide. Every question that the author has ever seen on real tests can beMoreThis guide prepares you to pass the Advanced Search Exam on the first try, which is the second step to become AdWords Certified in Search. If it’s on the test, then it’s in this guide. Every question that the author has ever seen on real tests can be answered with the material. It presents just what you need to know.Praise for SearchCerts.com Exam Prep SeriesExplains all angles of the certification, from benefits to the way Google handles its partners. - Andrew Kobylarz, Account Executive“Talking about the ‘things to look out for’ while answering questions and just general question strategy I feel is helpful, and reminds me of the strong test preps I did for my GMAT.” - Jordan Bell, Marketing ManagerBottom line: Get this book if you have some basic hands-on knowledge of AdWords and you are looking to pass the AdWords test and join the Google Partner Program. - Elie Orgel, SEO DirectorIncludes orientation to the Google Partners Program and exams:CH 1 • What & Who this Guide is forCH 2 • Individual Certification TypesCH 3 • Company Certification TypesCH 4 • Fundamentals ExamCH 5 • Tactics & Counter-TacticsCH 6 • Test DayIncludes all test objectives, including:CH 7: ExperimentsCH 8: OverdeliveryCH 9: Conversion TrackingCH 10: Search FunnelsCH 11: Conversion OptimizerCH 12: Conversion ValueCH 13: More Keyword ManagementCH 14: Dynamic Search AdsCH 15: Product Listing AdsCH 16: Location ExtensionsCH 17: More Ad Extensions & AnnotationsCH 18: Analyzing CompetitionCH 19: Analyzing PerformanceCH 20: Invalid TrafficCH 21: Related Tools (AdWords API & AdWords Editor)This digital marketing credential is held by those with job titles like PPC Analyst, Account Executive, Online Media Buyer, Search Supervisor, Search Engine Specialist, Demand Generation Analyst, Search Engine Marketing Manager, Online Advertising Manager, PPC Manager, Client Manager, and maybe most commonly: Account Manager. Jobs, sales, and career promotions are awarded to those who know how to optimize and search engine marketing campaigns can be trusted to those with the AdWords qualification.